BRANDING

As the lead of New Engen's brand refresh, I guided a talented team of designers and marketers to shape the visual identity that defines the company today. This extensive process included everything from logo development and color theory to competitor analysis, typography, illustration, and cross-departmental coordination. The key challenge was uniting three distinct brands—New Engen, Acorn, and Donut Digital—under a cohesive visual identity, while maintaining the unique brand equity of each. The result is a refreshed brand that seamlessly represents New Engen, Acorn Creator Suite, and Donut Studios. The rebrand involved creating comprehensive brand guidelines, a new website, and a suite of internal resources such as email templates, social media assets, slide decks, and building signage.